• Sportzyverse
• Cricket news, IPL 2024
• 04/04/2024
• 0 Comments

Disney Star, the official broadcaster of IPL 2024, has achieved unprecedented viewership numbers for the first 10 matches of the prestigious tournament. According to BARC data, a staggering 35 crore viewers tuned in to witness the live action, surpassing all previous editions of the IPL, even those played amidst the pandemic.

Disney Star ‘s Record-breaking Watch-time and Match Ratings

The cumulative watch time for IPL 2024 has skyrocketed to 8028 crore minutes, marking a remarkable 20% increase compared to the previous year. Additionally, match ratings for the 17th season of the tournament have surged by an impressive 22% compared to the last edition. This surge in viewership and engagement can be attributed to fan-centric initiatives, enriched programming, and an engaging marketing campaign.

With the highly anticipated Rivalry Week scheduled from April 8 to 14, Disney Star aims to elevate the excitement surrounding the tournament even further. This dedicated week promises to intensify the competitive spirit and captivate audiences with thrilling encounters on the cricketing field.

Sanjog Gupta, Head of Sports at Disney Star, expressed gratitude for the overwhelming response to IPL 2024. He emphasised Disney Star’s commitment to enhancing the viewing experience through innovative broadcast technologies and engaging programming. The success of IPL 2024 underscores the broadcaster’s dedication to serving sports fans and fostering new audiences.

Also read IPL 2024 Opener: CSK vs RCB Sets TV and Digital Viewership Records

Enhanced Viewing Experience and Inclusive Broadcasting by Disney Star

Disney Star is broadcasting IPL 2024 across 14 feeds in 10 languages, ensuring widespread accessibility for fans across diverse linguistic backgrounds. Furthermore, including a special feed in Indian Sign Language demonstrates the broadcaster’s commitment to inclusivity and accessibility for Deaf, Hard-of-Hearing, and Visually Impaired fans.

In addition to broadcasting the live matches, Disney Star has introduced several new programming initiatives to enhance viewer engagement. Custom highlights tailored to different fan cohorts shows like Cheeky Singles hosted by Carry Minati, and activations with content creators across platforms have enriched the viewing experience. Moreover, special programming segments like Super Funday cater to younger audiences, ensuring a holistic entertainment experience for all age groups.

Disney Star’s record-breaking viewership figures for IPL 2024 underscore the tournament’s unparalleled popularity and appeal among cricket enthusiasts.