• sportzyverse
• Cricket news, IPL 2024
• 02/12/2024
• 0 Comments

Gulf carrier Etihad Airways has sealed a partnership deal with the Chennai Super Kings (CSK) to serve as its official sponsor. This collaboration extends to various events and platforms associated with CSK, with the Etihad logo prominently displayed on the players’ jerseys, the airline announced.

Strengthening Bonds with CSK

The agreement with the five-time Indian Premier League (IPL) champion closely follows Etihad’s appointment of Bollywood actor Katrina Kaif as its brand ambassador. Highlighting the significance of cricket in India, De, an Etihad representative, emphasised the importance of deepening the airline’s connection with the sport, mainly through its collaboration with CSK.

The formal announcement of the partnership took place at the Kalaivanar Arangam in Chennai, where CSK officials and players joined Etihad cabin crew members on stage to showcase the airline’s logo on their new jerseys. De expressed excitement about the evolving partnership, likening it to the unfolding of a captivating Bollywood movie.

De outlined the initial phases of the collaboration, which include establishing visibility through a hospitality suite at the stadium and featuring as sponsors on the front and back of CSK’s jerseys. The partnership is expected to evolve progressively, offering fans a blend of experiences and engagements.

Mutual Recognition of Excellence

Etihad’s choice to sponsor CSK stems from the team’s impressive track record, having clinched the IPL championship five times, aligning with Etihad’s accolades as a five-time winner of the World Best Airline awards. Both entities aim to embark on a shared journey of success and innovation in sports partnerships.

Beyond traditional sponsorship boundaries, the collaboration aims to enhance fan experiences and set new benchmarks in sports partnerships. Etihad views this association as an opportunity to further engage with its audience and strengthen its position as one of India’s leading airlines.

CSK’s CEO, Kasi Viswanathan, expressed enthusiasm about the collaboration, emphasising its focus on delivering exceptional experiences to fans and elevating standards in sports partnerships. The partnership signals a commitment to enhancing fan engagement and fostering memorable moments in cricket. The airline’s recent expansions, including new routes to Kozhikode and Thiruvananthapuram, underscore its commitment to serving the Indian market. Additionally, increased flight frequencies to Mumbai and Delhi reflect Etihad’s dedication to meeting the evolving travel demands of passengers in India.